SP0253, LD 704, item 1, An Act To Improve the Availability of Coupons in the State

An Act To Improve the Availability of Coupons in the State

Be it enacted by the People of the State of Maine as follows:

Sec. 1. 28-A MRSA §708, sub-§7, as amended by PL 2009, c. 504, §1, is further amended to read:

7. Instant marketing promotions. A manufacturer or supplier of spirits listed for sale by the commission may offer monetary rebates to consumers in the State in the form of instant redeemable coupons attached to the spirits product as approved by the commission in accordance with conditions or rules established by the commission. Agency store licensees may redeem the coupons only upon proof of purchase and in accordance with the terms listed on the coupon. Instant redeemable coupons included with a spirits product must be inserted in the package by the manufacturer or attached to the package by the manufacturer, manufacturer's agent or manufacturer's sales representative. Instant redeemable coupons provided by the manufacturer’s agent or manufacturer’s sales representative must be made available to all agency store licensees electing to offer the coupon in an amount equal to the agency store’s inventory of spirits products that are subject to the coupon promotion. Instant redeemable coupons attached to spirits sold to on-premise retail licensees by reselling agents are for the benefit of the on-premise retail licensee. An instant redeemable coupon attached to a spirits product sold by an agency store licensee to a consumer is for the benefit of the consumer who purchases the spirits product. Redemption of coupons by an agency store licensee is voluntary.

Sec. 2. Rules. The State Liquor and Lottery Commission shall adopt rules to implement this Act. Rules adopted pursuant to this section are routine technical rules as defined in the Maine Revised Statutes, Title 5, chapter 375, subchapter 2-A.

SUMMARY

This bill allows an agency store licensee to redeem coupons on a voluntary basis. The bill removes language that requires that instant redeemable coupons be inserted in the package by the manufacturer or attached to the package by the manufacturer, manufacturer's agent or manufacturer's sales representative. The bill also removes language that requires that instant redeemable coupons be made available to all agency store licensees electing to offer the coupon in an amount equal to the agency store's inventory of spirits products that are subject to the coupon promotion and removes language that instant redeemable coupons are for the benefit of the on-premise retail licensee. The bill also requires the State Liquor and Lottery Commission to establish rules to implement the provisions of this bill.

SP0253 LD 704	Session - 126th Maine Legislature		LR 1720 Item 1
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